THE SYSTEMS THEORY OF COMMUNICATION IN PRACTICE IN PUBLIC RELATIONS 3 The systems theory of communication is one of the most critical for a public relations practitioner to understand if they want to meet the goals of their organization. In general, systems theory states that all things can be evaluated as part of a larger whole.System Theory. System theory was first proposed by Von Berthalanffy and was further studied by Ross Ashby in the 1950s. Berthalanffy proposed a system which included the interrelations and the peculiarities of an element. His concept is focused on the completeness rather than concentrating on the single peculiarities of general systems theory in communication
Systems Theory Paradigm The Systems Theory Paradigm represents a dramatic theoretical shift from empirical laws and human rules approaches for understanding communication. Systems thinking began in the social and physical sciences in the 19th century with George Hegel (Kaufmann), and was more fully developed by biologist Ludwig von Bertalanffy in the 20th century.
This paper will discuss the General Systems Theory (GST), its history, development as a communication theory and its practical application to the author. The theory itself will be divided into two different categories, the components of a system and the different types of systems Key Concepts of General Systems Theory Subsystems or Comporients: A system by definition is composed of interrelated parts or elements. This is true for all systemsmechanical, biological, and social. Every system has at least two elements, and these elements are interconnected.general systems theory in communication How can the answer be improved?
Another development which is closely connected with system theory is that of the modern theory of communication The general notion in communication theory is that of information. In many cases, the flow of information corresponds to a flow of energy, e. g. if light waves emitted by some objects reach the eye or a photoelectric cell, elicit some reaction of the organism or some machinery, and thus convey general systems theory in communication General Systems Theory and Organizational Communication: A Perspective. Hale, Claudia L. The General Systems Theory paradigm, which has been criticized for its emphasis on consensus, hierarchy, and growth while failing to appreciate diversity or alternative structural possibilities, is examined in this paper. General systems theory is one such framework, and though well known and highly regarded, the use of this approach remains limited. The following account provides a brief description, with some ideas that may be useful to social change agents. General systems theory will go a long way towards avoiding such unnecessary duplication of labor. Organizational development makes extensive use of general systems theory. Originally, organizational theory stressed the technical requirements of the work activities going on in the organizations.